The process in building a website may not be too hard. The real challenge is to sell it to online consumers and attract them to visit your website. According to a study, most users leave web pages in a matter of 10 to 20 seconds.
Here are the 9 top reasons why people leave your website:
Design is very crucial for a website. It says about your business or your individuality. In a study by Dr. Elizabeth Sillence, 94% of the respondents leave websites because of outdated and unattractive design.
Some websites require you to install or update plugins to see or view content. That annoys users! Instead, make use of HTML5 player for animations and videos.
Of course, people go to your website to read your content. It is important that you update your website with fresh content that people can relate to.
Most users do not like online ads. It interferes with their website experience. Some of them purchase ad blockers to prevent ads from popping or appearing on the site. If you incorporate ads, use them conservatively and place them in appropriate areas.
Auto-playing videos force users to exit your website. It is quite unruly to play these videos without the consent of the users. Also, they affect the responsiveness of the website.
Poor Navigation Structure
You have to make it simple for your users. Don’t make them spend hours just to look for the information in your browser. Further, poor navigation structure affects your SEO. Always follow the 3-click rule.
Too Many Requirements
Some websites ask too many requirements and information from their users. Most consumers find it a hassle and are not comfortable with sharing a lot of information. There are a lot of cases in which people are being phished due to online sharing of important details.
The loading speed of websites is very important According to KISSmetrics reports, 40% of online users leave websites that take more than three seconds to load. Further, a one second delay decreases customer satisfaction.
Your website should be responsive in various environment. In the development process, make sure that the website can be compatible with desktop, mobile, and other devices. According to a study, 30% of online shoppers leave websites that are not optimized for mobile.