Every day, 1.5 billion pieces of content are published on the web. This includes 140 million tweets and 2 million videos uploaded on YouTube. Hence, the digital world is filled with huge data. As the online content increases, the lesser the interest of the users. According to a study, 18 seconds is the longest attention span of an individual. They only read the headlines, not the whole story of the news. They spend more time on reacting than knowing the whole truth. This has paved the way to the birth of infographics.
Infographics are in now. The interest of users to infographics have jumped to 800% in just two years. That’s why infographic production increases 1% every day because of its huge potential.
Catch Readers’ Attention
90% of the information that comes to the brain is visual. Infographics are composed of visual elements that can effectively capture the attention and imagination of audiences. Instead of words, people see visual representations of statistics, figures, and facts.
Makes Content Understandable
Infographics use brief and concise content to keep the interest of the readers. It avoids complex and complicated explanation. They summarize everything. 67% of consumers understand better through infographics than plain text.
Increase Brand Awareness
100% of business can benefit from infographics. It is far more effective in telling the consumers about your business, brand, products, and services than plain paragraphs. It can showcase your logo and other information more effectively.
The use of infographics in marketing campaigns can increase traffic by at least 12%. Infographics that are placed in ad spots can attract customers to click them and direct to your website.
Make Content Go Viral
Infographics generate 94% views than simple text. Most of the readers do not open content being shared on social media platforms. However, through infographics, they can easily get the gist of the story, in which they can relate to.
Portable and Embeddable
Infographics are also very easy to embed or code in building blogs or websites. It saves time during the web development stage.
Increase Search Engine Ranking
Sharing infographics can generate backlinks to you. This will increase your content relevance and popularity in search engines. 60% of the consumers will contact your business if they see your infographic.
Encourage More Followers
As your infographics go viral, the huge chance is that you can grow your followers and subscribers, which can help you increase your online presence and promote brand awareness.
Do you use infographics?