A company website is seen as an important marketing tool for businesses. However, many businesses still do not have websites. According to business research firm Clutch, 46% of small businesses in the United States do not have a website. Moreover, more than 2 million businesses in the United Kingdom do not have a website as well.
The question is: “Does a company really need to have a website?”
Well, to answer this, here are 10 reasons why you should never think twice about making a company website.
Every business should cope with the digital trends. Their businesses should be felt on the internet. Having your website increases your online presence and business visibility, especially that most of the potential consumers now are online.
Your physical store is serving a specific local community. But through a website, you can expand your market reach. Internet reaches millions of online consumers worldwide instantly, breaking geographical barriers.
Your website is your online newspaper or magazine. It is where you publish your content about your products or services. Your content is vital as it also allows you attract more consumers to visit your website.
The internet is very convenient for people especially when they want to know about the information. Customers get frustrated when physical stores close on the desired time. In the website, your business is open 24/7. It provides customers access to the information about your company, including your offerings.
The website can be your tool to conduct promotions or to offer deals for your consumers. Online visitors can also leave comments on your posts or share your content to their social media accounts. Hence, your website is a comfortable place for them to engage with your business.
Having a website makes your business more credible for consumers. A website is perceived as a formal asset of any corporate company. Of course, you have to earn your credibility on your websites as well. Earn good reviews, link to authority websites, provide certificates, complete contact info and more.
A website can also be your medium of serving your customers. It is a more convenient way for consumers to raise their queries, concerns, complaints, and feedback. Make sure you have a page dedicated to the contact form.
There are thousands of investors surfing the web. Your business website may pass by their search. With your presence on the internet, you will have a huge opportunity of meeting with potential clients and investors.
A website is an effective tool for distributing goods, products, and services. Most people now do not want to go to malls or stores. They prefer online shops. A website can be perfect to sell items.
Lastly, a website is a window to low-cost digital marketing strategies. You can explore social media marketing, search engine optimization, and content marketing, among others. Further, if you do not want to run a physical store, your website is a cheaper way to sell goods.
Do you have your own website?